Balenciaga polstert Sofa mit alten Klamotten auf

Fast Fashion muss entschleunigt werden. Immer mehr Modemarken überlegen daher, wie sie abgetragene Kleidung recyclen können. Gemeinsam mit dem Möbeldesigner Harry Nuriev hat Balenciaga ein durchsichtiges Ecksofa für die DesignMiami entworfen.

Der Clou an dem Stück, das schwer an die aufblasbaren Sitzmöbel erinnert, die in den 90ern modern waren, ist die Polsterung. Die Füllung aus Schnittresten und sonst wie unbrauchbarer Kleidung von Balenciaga versteht sich als künstlerisches Statement für einen verantwortungsvollen Umgang mit Ressourcen. Vom 3. bis 8. Dezember kannst du dir die Couch aus Vinyl und Klamottenresten auf der Designmesse anschauen. Wir haben Bilder zur Vorschau.

The Balenciaga Sofa reimagines a sofa as an example of environmentally conscious design, giving generations of garments and other materials another life.

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THE BALENCIAGA SOFA — BY HARRY NURIEV IN COLLABORATION WITH BALENCIAGA / @balenciaga @harrynuriev For Design Miami 2019 (December 3-8), Balenciaga has collaborated with artist, architect, and furniture designer Harry Nuriev to advocate for environmental accountability by creating a functional artwork using discarded Balenciaga clothing. The collaboration between Balenciaga and Nuriev reimagines a sofa — the center of so many homes — as an example of environmentally conscious design, giving generations of garments and other materials another life. The oblong sofa — inspired by typical overstuffed recliners — is upholstered with damaged or otherwise unsellable garments and off-cuts from obsolete stocks of Balenciaga clothing, encased by scrapped transparent vinyl. Patterns, cuts, and tags within the stuffing are recognizably Balenciaga, a mix of past seasons and ideas. Intended to encourage sustainable practices within design and elsewhere, the piece reflects Balenciaga’s recognition of the responsibility designers have to counterbalance their environmental impact, and dedication to implementing programs that upcycle waste and contribute to a circular economy.

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Thank you for this INSANE opportunity to all Balenciaga @balenciaga team — Demna, Martina, Rain you make it come true ♻️♻️♻️ / Today we opened the show at @designmiami / THE BALENCIAGA SOFA — BY HARRY NURIEV IN COLLABORATION WITH BALENCIAGA / @balenciaga @harrynuriev For Design Miami 2019 (December 3-8), Balenciaga has collaborated with artist, architect, and furniture designer Harry Nuriev to advocate for environmental accountability by creating a functional artwork using discarded Balenciaga clothing. The collaboration between Balenciaga and Nuriev reimagines a sofa — the center of so many homes — as an example of environmentally conscious design, giving generations of garments and other materials another life. The oblong sofa — inspired by typical overstuffed recliners — is upholstered with damaged or otherwise unsellable garments and off-cuts from obsolete stocks of Balenciaga clothing, encased by scrapped transparent vinyl. Patterns, cuts, and tags within the stuffing are recognizably Balenciaga, a mix of past seasons and ideas. Intended to encourage sustainable practices within design and elsewhere, the piece reflects Balenciaga’s recognition of the responsibility designers have to counterbalance their environmental impact, and dedication to implementing programs that upcycle waste and contribute to a circular economy.

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Teaser Screenshot Instagram Copyright by balenciaga // Harry Nuriev

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