Spannender Bildband: New Yorks Schaufenster im Fokus

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Na, Leute, gerade nix vor? Dann lasst uns mal einen Schaufensterbummel durch New York machen. Flug und Unterkunft könnt ihr streichen, denn unser Spaziergang läuft ganz digital. Das haben wir Karla und James Murray zu verdanken, die schon seit einem Jahrzehnt auf den Straßen des Big Apple unterwegs sind, um die Schaufenster lokaler Geschäfte zu fotografieren. Ein tolles Projekt, denn natürlich ist es in New York nicht anders als in Berlin, Hamburg oder Wanne-Eickel, immer mehr inhabergeführte Einzelhändler müssen Filialen der großen Ketten weichen.

So könnte es also sein, dass Fotos des Soup’n’Burger-Imbiss, Rudy’s Music Stop oder dem Brote Lite Barber Shop bald nur noch dazu da sind, in nostalgischen Erinnerungen zu schwelgen. Mitterweile konnte das Fotografen-Pärchen bereits den zweiten Bildband füllen, das 348 Seiten starke „Store Front II – The dispappearing face of New York“ wurde gerade veröffentlicht.

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For everyone who has not yet watched our latest YouTube video: Lower East Side – Then and Now, please check it out as we visit independently-owned shops in the neighborhood and also remember ones that have sadly disappeared including Cup & Saucer. • This 1940s era #Luncheonette complete with its original lunch counter and stainless stools was forced to close in 2017 after their rent was greatly increased from $8,200 a month to $15,800. We were so saddened by the loss of Cup & Saucer ☕️that we decided to raise awareness of its importance to the community by installing our near life-size photo of the Luncheonette in our @momandpopsles art installation inside Seward Park, (swipe left ⬅️for 2nd photo of our installation) which you can see until the end of June 2019. • There are four different neighborhood stores represented in the rectangular wood-frame installation and we are currently trying to find a new home for all of them. We are willing for each business represented to go to a separate home…Cup & Saucer is printed on two 4 ft x 8 ft Dibond aluminum composite panels (total dimension of 8 ft x 8 ft) so if you are interested in obtaining the panels and installing them in your business/home or exterior location as they are weather-proof please DM or email us for specifics. • To watch our Lower East Side: Then & Now video please subscribe to our YouTube channel: JamesandKarla www.youtube.com/c/JamesandKarla

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D&M Pratt Liquors in Clinton Hill, Brooklyn. We photographed this liquor shop, which is located near Pratt Institute because we loved its red #storefront and its bold but simple #signage. People sometimes ask us how we decide which small shops we want to document and it often comes down to visual aesthetics (which is definitely how it was in this case) but sometimes it’s all about the interesting story and history behind the photo. Photo from 2009 appears in our book, “Store Front II – A History Preserved” and although the shop is still in business, they did recently update their signage. • • • • • #signcollective #signsunited #shopsmall #shoplocal #supportsmallbusiness #type #typevstime #dailytype #signgeeks #ig_signage #everything_signage

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To celebrate the holiday of Purim, which began last night, we are posting our photo of Gertel’s Bakery which was in business on Hester Street in the Lower East Side from 1914 to 2007. This Jewish bakery was owned by Abe Stern and specialized in homemade rugelach, challah bread, and hamantaschen, the triangular shaped pastry with filling in the center associated with the Jewish holiday of #Purim. Sadly, Gertel’s #bakery was forced to close when the building was sold to a developer who knocked it down to build a luxury eight-story condo. Not visible in this photo was their overhanging #neon #sign which luckily was saved and moved to their wholesale business in Brooklyn. We wish that the great #handpainted #signage with the #script lettering was also saved but we are not sure what happened to it as it is not at their wholesale Brooklyn shop. • Our photo from 2004 taken with 35mm film appears in our book, "Store Front: The Disappearing Face of New York". • #storefront #signsunited #disappearingfaceofnewyork #fontastic #foundtype #type #signcollective #dailytype #jj_texttypographical #typevstime #typography #80sixd #signgeeks

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In honor of the anniversary of Jack Kerouac's birthday today, March 12, 1922 we are highlighting one of his favorite haunts in the East Village, Gem Spa, where he often had egg creams. • Gem Spa at the corner of 2nd Avenue and St. Mark's Place has been in business since the 1940s and is famous for its egg creams, a quintessential New York beverage originally served in candy stores throughout the Lower East Side beginning in the 1920s. The egg cream does not contain eggs or cream but is a mixture of very cold milk, seltzer, and flavored syrup. Because most of the original soda fountain locations have closed, true egg creams are rapidly disappearing. To this day, Gem Spa continues to make their egg creams using the same recipe and original soda fountain machine from the 1940s. The countermen learned to make egg creams from the previous owner who learned from the previous owner before him. The chocolate, vanilla, and coffee-flavored syrups were once made in the basement by the store’s original owner. On a typical weekend night, Gem Spa sells about 70 egg creams. Photo from 2001 appears in our book “Store Front: The Disappearing Face of New York” along with an interview with the current owner who explains about Gem Spa’s secret to making their best-selling egg creams. • #storefront #jackkerouac #signage #typography #signgeeks #fontastic #signcollective #typevstime #type #signsunited #dailytype #ig_signage #everything_signage

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